José Robles
Royal Hospitality &
Ultra-Luxury Service Strategist
Preserving and redefining the highest standards of luxury service across royal households, diplomatic residences and ultra-high-net-worth environments.
José’s work preserves and elevates the highest standards of luxury hospitality through precision, discretion, behavioral excellence, and operational mastery. Because in ultra-luxury environments, service is never performance alone. It is diplomacy, trust, detail, and human precision expressed at the highest level.
About José Robles
With over 35 years of international experience, José Robles has served presidents, kings, queens, and ultra-high-net-worth individuals across some of the world’s most prestigious diplomatic, royal, and luxury environments.
A graduate of the International Butler Academy in the Netherlands, José began his career at the Élysée Palace under President François Mitterrand before managing operations at the French Embassy in Rome one of the most prestigious diplomatic residences in the world.
Throughout his career, he has cultivated an unparalleled understanding of ultra-luxury service, diplomatic protocol, operational precision, and the invisible behavioral standards that define world-class hospitality.
In 2008, he founded IHMA International Hospitality Management Academy where he has since trained more than 3,500 professionals now working across over 30 countries, shaping a new generation of luxury hospitality leaders.
His clients and collaborations include globally recognized institutions and hospitality brands such as Ritz-Carlton, Mandarin Oriental, Dorchester Collection, and St. Regis, as well as royal households and the residences of world leaders.
José has personally served iconic figures including Bill Gates, Michael Jackson, Madonna, and Neil Armstrong, while also participating in historic international events such as the Bicentennial of the French Revolution and the Buckingham Palace State Banquet in 2008.
In 2025, José launches The International Butler Institute, envisioned as one of the world’s most elite training institutions dedicated to ultra-luxury service and hospitality excellence.
He is currently leading an exclusive recruitment and training initiative for the Royal Court of Saudi Arabia, contributing to the preservation and elevation of royal hospitality standards at the highest international level.
Royal Hospitality Standards
Ultra-Luxury Service Excellence
Diplomatic Protocol & Butlering
UHNWI Service Operations
Luxury Hospitality Leadership
Behavioral Precision & Service Culture
Creator of Service Molecular Redesign™
A proprietary methodology that transforms ultra-luxury service at its most microscopic level where every gesture, detail and interaction becomes an expression of precision, discretion and excellence.
Credentials
Graduate of the International Butler Academy (Netherlands)
Founder of IHMA — International Hospitality Management Academy
Trained 3,500+ hospitality professionals across 30+ countries
Founder of The International Butler Institute
Creator of the legally protected Service Molecular Redesign™ methodology
Experience serving presidents, royal families, diplomats, and UHNWIs globally
Work with José Robles
For royal hospitality standards, ultra-luxury service transformation and executive hospitality training.