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About Us
At the heart of the kingdom of Saudi Arabia’s transformation, we were born to support its vision of becoming the next global hub of luxury, a place where heritage and innovation meet.
Next in Luxury is a House of Impact and execution-first firm. It's the first of its kind in the middle east merging consulting, implementation and academy. Rooted in Saudi heritage yet connected to universal codes, we preserve savoir-faire, empower people and shape innovation. Our House of Impact is where knowledge becomes legacy, strategy becomes tangible and luxury becomes human.
Our mission is to empower organizations with consulting, implementation and academy programs that build excellence, transmit savoir-faire and set Saudi-led global luxury benchmarks.
The NEXT Code™
Our values, mindset and behaviors that together converge into our house Codes.
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Heritage & Culture
Because roots give meaning and we aim to preserve and respect them. -
Savoir-Faire & Excellence
Because mastery is timeless and it's what luxury is about.
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Humanistic Luxury
Because luxury is profoundly human and we always put people at the center -
Vision & Innovation
Because we innovate to last, not just to lead and we build legacies.
Our Strategic Capabilities
Consulting & Academy.
Two Disciplines.
One Vision.
Our strategic capabilities define strategies, transmit savoir-faire, and most importantly embed execution into daily operations. Unlike traditional firms, we ensure strategies are not left on slides: they are lived, implemented, and scaled into lasting legacies. Supported by our Academy, we lay the cultural foundation and cultivate the capabilities that empower organizations to consistently perform at the highest levels of excellence. United by our network of Expert Minds, we form a single vision where Saudi Arabia stands at the forefront of global luxury excellence.
Some of Our Expert Minds
We are an elite group of global luxury consultants with decades of experience across multiple disciplines within the luxury ecosystem. With presence in America, Europe, and the Middle East, we collaborate on iconic projects, bringing a global perspective and a refined understanding of luxury that transforms businesses into industry benchmarks.Our contribution goes beyond education and advice: we refine strategy for giga-projects and institutions, we transmit savoir-faire through our Academy, we embed legacy into organizations and leaders and we elevate standards so that Saudi Arabia becomes the new global benchmark of luxury.
Guided by the masters who shape global luxury and Trusted by the world’s most iconic maisons and institutions
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Natalia Jaramillo
OPERATIONS AND EXPERIENCE STRATEGY
Natalia Jaramillo is an international consultant, speaker, and creator of the Humanistic Luxury™ methodology, an approach that places people at the heart of strategy, culture, and experience.
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David Anderson
LUXURY BRAND STRATEGY
David is a versatile C-suite business leader with over 25 years’ experience across branding, marketing and commercial roles in several market-leading companies. Strategic, customer-driven, creative and resilient, he has served on five international Executive Committees, a global Board, and successfully runs his own consultancy practice.
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Jessica & Bryce Quillin
CONTENT AND COMMUNICATION STRATEGY
Bringing together the precision of economics and the poetry of storytelling, Jessica and Bryce Quillin stand at the intersection of culture, strategy, and innovation. Their work bridges narrative and data, helping global luxury brands translate insight into impact and craft experiences where intelligence becomes emotion.
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Giovanni Fontana Antonelli
ARAB CULTURE & HERITAGE ADVISOR
Giovanni Fontana Antonelli is an architect and regional planner with a specialization in the conservation and management of historic towns and cultural landscapes. A graduate of the University of Florence, he joined UNESCO in 1998 as a Culture Programme Specialist, where he led over fifty projects across Mena Region.
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Viktorija Paplauskiene
F&B AND OPERATIONAL EXCELLENCE STRATEGY
Hospitality CX/EX strategist with over 20 years of international experience across luxury restaurants, boutique hotels, and private estates. Her career began in London, where she honed her craft in some of the city’s most prestigious restaurants.
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Wardah Harharah
CULTURE AND LEADERSHIP STRATEGY
Wardah Harharah is a Chartered Fellow of the CIPD (FCIPD, UK) and Certified Customer Experience Professional (CCXP)—a rare dual accreditation that reflects her ability to unite organisational design with human experience. The FCIPD represents the highest level of professional recognition in people strategy, awarded to leaders with a proven record of shaping culture, capability and transformation.
Shape the Future of Luxury in the Kingdom with Us
Partner with our consulting division or join our academy programs to elevate your brand. Schedule a private consultation or explore how our tailored training experiences can help your organization
lead with purpose and precision.