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About Us
At the heart of the kingdom of Saudi Arabia’s transformation, we were born to support its vision of becoming the next global hub of luxury, a place where heritage and innovation meet.
Next in Luxury is a House of Impact and execution-first firm. It's the first of its kind in the middle east merging consulting, implementation and academy. Rooted in Saudi heritage yet connected to universal codes, we preserve savoir-faire, empower people and shape innovation. Our House of Impact is where knowledge becomes legacy, strategy becomes tangible and luxury becomes human.
Our mission is to empower organizations with consulting, implementation and academy programs that build excellence, transmit savoir-faire and set Saudi-led global luxury benchmarks.
The NEXT Code™
Our values, mindset and behaviors that together converge into our house Codes.
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Heritage & Culture
Because roots give meaning and we aim to preserve and respect them. -

Savoir-Faire & Excellence
Because mastery is timeless and it's what luxury is about.
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Humanistic Luxury
Because luxury is profoundly human and we always put people at the center -

Vision & Innovation
Because we innovate to last, not just to lead and we build legacies.
Our Strategic Capabilities
Consulting & Academy.
Two Disciplines.
One Vision.
Our strategic capabilities define strategies, transmit savoir-faire, and most importantly embed execution into daily operations. Unlike traditional firms, we ensure strategies are not left on slides: they are lived, implemented, and scaled into lasting legacies. Supported by our Academy, we lay the cultural foundation and cultivate the capabilities that empower organizations to consistently perform at the highest levels of excellence. United by our network of Expert Minds, we form a single vision where Saudi Arabia stands at the forefront of global luxury excellence.
Shape the Future of Luxury in the Kingdom with Us
Partner with our consulting division or join our academy programs to elevate your brand. Schedule a private consultation or explore how our tailored training experiences can help your organization
lead with purpose and precision.