The Unique Narrative Atelier by The Foyer is a boutique studio founded by Blanca and Marta Vives, recognized by Forbes among the '100 most creative in business'. With backgrounds in literature, scriptwriting, speech design, journalism, and acting, they approach narrative as a crafted discipline, one that demands precision, sensibility, and culture. Their proprietary methodology, the Script approach™, is rooted in the logic of scriptwriting and the depth of literary thinking.

The Foyer creates narrative strategies and original narratives that weave through every layer of a project. Their work is strategic, highly bespoke, creative, and deeply embedded. They do not deliver standardized solutions; they design narrative systems that are emotionally resonant and culturally distinctive.

The studio collaborates with fashion, beauty, lifestyle, hospitality, and cultural brands, shaping brand narratives, product narratives, retail experiences, worldbuilding systems, and editorial ideas. They also craft literary storytelling, scripts, branded content, claims, tone, and language.

Trusted by international leaders such as Hermès, Apple, and leading hospitality groups, among others, The Foyer creates brand narratives with the same depth and rigor as film or literature. Each project is conceived as a carefully curated world, designed to make brands stand out and inhabit the cultural imagination.

Their work has been featured in Vogue Business, Vanity Fair, Harper’s Bazaar, and Forbes Women, consolidating The Foyer as the strategic and creative partner for those who understand that narrative is not accessory, it is core identity.