The Architecture of Luxury
MASTERING EXPERIENCE STRATEGY, OPERATIONAL EXCELLENCE AND LEADERSHIP
LANGUAGE
English
START DATE
November 22, 2025
FREQUENCY
9 sessions (32 hours)
MODE OF LEARNING
Live online
DURATION
4 weeks
FACULTY
Natalia Jaramillo
TUITION FEE
3000 USD
CONTACT ADMISSION
Luxury is no longer just about products: it’s about culture, emotion and experience. This Luxury Management course is a transformative 4 weeks program designed to shape the leaders of luxury hospitality, retail and brand experience.
This is not a theoretical course. It’s a practical and detailed program designed so that every concept you learn can be implemented operationally, with clear strategies and tools aligned with the real demands of the luxury sector. We will work together on how to translate big ideas into concrete actions that make a real difference in your client experience and brand management. Designed for visionary leaders, entrepreneurs, and professionals in the field, this course combines the best of Humanistic Luxury and modern strategic tools. Here, we will not only talk about exclusivity, but about how to lead with purpose, establish unmatched standards of excellence, and place people at the center of every strategic decision.
Created for ambitious professionals and next-generation entrepreneurs, this immersive experience will sharpen your strategic mindset, elevate your aesthetic sensitivity, and equip you to lead with presence, precision, and purpose.
Syllabus
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SATURDAY 22 NOVEMBER | 10AM - 2PM
Understanding the Codes of Global Luxury
Principles and Characteristics of Luxury
The Role of Luxury in Society and the Economy
Anthropology and Sociology of Luxury
The Neuroscience of Luxury
Humanistic Luxury
Emerging Trends:
Sustainable and Regenerative Luxury
Technological Innovation in Luxury
The Experience Economy
Preferences of High-Net-Worth Clients and Behavioral Economics
Understanding the Codes of Global Luxury.
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TUESDAY 25 NOVEMBER | 5PM - 9PM
Client Culture: Customer Experience (CX)
Business Strategy: Strategic definition of your business and what it represents
The Brand’s Value Universe
Value Architecture: Building Luxury Ecosystems
Exercises to Identify and Develop the Brand’s Unique Value
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SATURDAY 29 NOVEMBER | 10AM - 2PM
The importance of narrative in developing a unique value proposition.
Brand Storytelling and Narrative Frameworks
Developing a core team, your brand narrative and myth
Operationalization of the Brand Narrative
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MONDAY 1 DECEMBER | 5PM - 9PM
Luxury Culture: the four dimensions of luxury
Luxury Standards and Experience Design
Designing your brand experience concept
Brand Manifesto
Your Client: Defining your client through various dimensions and mapping key emotions and their impact on the customer journey
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WEDNESDAY 3 DECEMBER | 7PM - 9 PM
Join us for an open Q&A session where I’ll be addressing your questions and helping you find practical answers tailored to your business.
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SATURDAY 6 DECEMBER | 10PM - 2 PM
Experience Design and Customer Journey mapping: Designing multisensory and highly personalized customer journeys. Creating WOW moments
Ritual Creation and the Artification of Luxury:
Designing rituals that reinforce the brand’s DNA
Exercises to transform touchpoints into iconic moments
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TUESDAY 9 DECEMBER | 5PM - 9 PM
Service Culture
Leadership for Luxury Brands
Leading high performing teams
Operational Excellence
Employee experience and engagement
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SATURDAY 13 DECEMBER | 10AM - 2PM
Luxury Communication
Strategic Communication
Verbal and Non-Verbal Communication
Written Communication
Social Media Communication
- Clienteling, Hyperpersonalization, and Community Creation
- CRM: Acquisition, Storage, and Use of Client Information
- Omnichannel and Phygital Experiences
- Loyalty Building and Community Management
- Performance Measurement Metrics
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TUESDAY 16 DECEMBER | 7PM - 9PM
Join us for an open Q&A session where I’ll be addressing your questions and helping you find practical answers tailored to your business.
What You’ll Leave With
A STRATEGIC AND COHERENT BRAND FOUNDATION
Clarity on who you are, what business you’re truly in, and how your purpose and values translate into strategy and experience.
A tangible framework showing how your brand expresses itself across experiences, communities, and platforms, unlocking new opportunities for engagement, connection, and revenue growth.
A DEFINED AND OPERATIONAL BRAND UNIVERSE
A DISTINCTIVE EXPERIENCE CONCEPT
A MAPPED AND INTENTIONAL CUSTOMER JOURNEY
A DEEP UNDERSTANDING OF MODERN LUXURY
Identification of emotional peaks, rituals, and storytelling opportunities that transform satisfaction into loyalty and affiliation. A cultural compass for leadership Tools, rituals, and behaviors to build high-performing teams and sustain a culture of excellence and humanity.
From anthropology to neuroscience and sustainability, knowledge that enables you to design relevant, meaningful, and future-oriented experiences.
A NEW VISION OF LOYALTY
A redefinition of loyalty as an outcome of coherence, emotional intelligence, and connection, learning how to design relationships that last, not programs that expire. and much more.
A blueprint that defines how your brand feels and behaves, ensuring coherence across physical, human, and digital touchpoints.
Highlights
Tailored Short courses with international luxury expert
Learn directly from professionals shaping the world’s most prestigious maisons and hospitality brands. Each session is designed to translate global know-how into practical, localized impact.
Real-world case studies from legacy maisons and iconic brands
Explore strategies and success stories behind the world’s most influential luxury houses. Understand how timeless heritage and innovation coexist and how to apply those lessons to your own projects.
Practical methodology.
Not Theory
Gain actionable tools and frameworks used by industry leaders. Every concept is immediately applied through exercises, workshops, and real-world scenarios to ensure tangible learning outcomes.
Certification of excellence in luxury management
Receive a certificate that recognizes your expertise and dedication to mastering experience strategy, operational excellence and leadership..
A mark of distinction that strengthens your professional positioning in the global market.
Sessions
July
November
NEW DATE
January
DATE
July 12 - August 9, 2025
DATE
November 22 - December 16, 2025
DATE
January 3 - January 28, 2026
FACULTY
Natalia Jaramillo
FACULTY
Natalia Jaramillo
FACULTY
Natalia Jaramillo
CLOSED
OPEN
CLOSED
REGISTRATION
CLOSED
SOLD OUT
Natalia Jaramillo
Luxury CX Consultant | Founder of Humanistic Luxury™ | Speaker & Trainer
Faculty
Natalia Jaramillo is an international consultant, speaker, and creator of the Humanistic Luxury™ methodology, an approach that places people at the heart of strategy, culture, and experience. With over 15 years working across Europe, the Middle East, and Latin America, she has helped leading and iconic luxury maisons and brands design meaningful experiences that feel authentic, intentional, and emotionally resonant. After working with brands like Jumeirah Hotels, Cartier, Rolex, Emirates Palace Abu Dhabi, Galeries Lafayette and many more, she has refined a proven framework that helps luxury brands evolve from operational complexity to emotional clarity and coherence.
Natalia is an International Speaker and has trained over 10,000 people. She is a Certified Customer Experience Professional (CCXP) from the Customer Experience Professionals Association (CXPA), chair of the CXPA Middle East Regional Leadership Council and holds an Executive Master in Luxury Management and Guest Experience from Glion in Switzerland.
Details
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This program is open to professionals, entrepreneurs, and emerging leaders working across luxury, hospitality, retail, design, and creative industries.
No prior academic background in luxury is required only curiosity, ambition, and a commitment to excellence.
It is also suitable for individuals in career transition who wish to understand the strategic, emotional, and operational foundations of the luxury ecosystem.
The program is conducted entirely in English; therefore, participants should be comfortable engaging in discussions and presentations in English.
An equivalent proficiency of IELTS 6.0 / TOEFL 78 IBT is recommended, though formal test results are not required. -
Enrollment is limited to ensure a highly personalized learning experience.
To apply, complete the registration form and select your preferred session dates. Once your application is received, our admissions team will contact you within 48 hours to confirm eligibility and guide you through the next steps.
Upon confirmation, you will receive your official enrollment letter, payment instructions and pre-course materials to prepare for the program.
For group or corporate registrations, please contact our team directly at
academy@nextinluxury.com -
Participants who successfully complete all seven core sessions will receive a Certificate of Excellence in Luxury Management, issued by Next in Luxury and endorsed by the program faculty.
In case of absence due to valid reasons, participants may make up a maximum of two sessions through the official course recordings, which must be completed within 24 hours.
All certificates are issued in digital format, allowing participants to share their achievement and newly acquired skills on LinkedIn and other professional platforms.
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For inquiries about programs, admissions, payment or customized corporate programs, please contact our team at academy@nextinluxury.com
What You Should Know Before Applying
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Our methodology blends academic depth with real-world luxury experience.
Each session combines strategic insight, case-based learning, ensuring immediate applicability in your professional context.
You’ll explore frameworks inspired by legacy maisons and iconic brands while developing your own approach to luxury leadership and operational excellence. -
This course is designed for executives, managers, entrepreneurs, business owners and creative professionals who want to master the art of managing luxury organisation. From service culture to brand strategy and operational excellence.
It’s ideal for those seeking to elevate their leadership style, refine their understanding of the luxury ecosystem, and gain tools to lead with vision, precision and emotional intelligence. -
Because luxury today is not about products — it’s about meaning, coherence, and emotion.
By joining this program, you’ll gain not only practical tools but also a new perspective on excellence: one that balances strategy with humanity, and performance with purpose.
You’ll also become part of the Next in Luxury network, connecting you with a community of professionals redefining the future of luxury in the Kingdom of Saudi Arabia.
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Testimonials
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Natalia Jaramillo is the boom of luxury. She ignited a spark in me that motivated me to grow as a person so that I could then give the best of myself to the world and to the people I serve and sell my creations to. Taking her classes and receiving her guidance has been completely disruptive in my life. She has changed my mindset and the way I perceive luxury and especially that part of me that believed luxury was at odds with my spirituality. Now I know nothing could be further from the truth.
Emma Sepulveda | Omma Bespoke Furniture | Mexico -
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For me, it was very enriching. Her courses were exactly what I needed at this early stage of building my business. Natalia shared real-life experiences and examples she had already lived through. It helped me tremendously to understand what the client expects and how to offer service of the highest quality. Her masterclasses were incredibly helpful. I especially appreciated how many examples she shared, which helped me realize the importance of detail. The other women were very supportive and shared many ideas and perspectives.
Isabel Gomez | Studio Blanco | USA -
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The courses with Natalia were an absolute success. My mindset has shifted toward ultra-luxury, and truly, Natalia has such a spectacular way of explaining things she grounds each idea so clearly. And since the sessions are group-based, we have so many supportive classmates. You begin to build experiences that are far from conventional. All of Natalia’s communication is centered on the service quality we all aspire to. When you're not sure what to do, every idea seems good for your business. Natalia has helped me create a clear storyline and a spectacular narrative within my own online business. Having her by my side has been a game-changer because she’s helped me achieve coherence across everything from my website and communication to the products and services I offer.
Alejandra Duarte | UHNWI Coach | Spain
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I believe the most important and valuable aspect of Natalia Jaramillo’s courses is that absolutely everything can be applied to your business and everything adds value. It’s not like those classes full of theory where you can only apply half of it or don’t know how to implement it. She teaches you how to apply everything step by step. She has a spectacular methodology truly the most efficient one I know. So if you want to give your business unique value, Natalia’s masterclasses are impressive, and what you’ll learn is invaluable no matter where you are in your business journey or what stage of your company you’re in. Thank you, Natalia. You've been transformative for me and for my business.
Diana Cruz | Sibaritta Gastronomical Luxury Experiences | Colombia
