YOUR MONTHLY DOSE OF THE SECRETS BEHIND THE LUXURY WORLD
The Luxury Hour
TOPIC
From storytelling to storydoing to storybeing
82% of customers say they trust brands that “do what they say” over those that merely “say the right things.”
Designing a Brand People Don’t Just Hear… They Feel.
In luxury, stories are not told, they are lived. This session explores how to evolve from narrative to embodiment: from what your brand says to how it acts and ultimately is. Because in an era of information saturation, words no longer differentiate. Authenticity does. We’ll uncover how your organizational culture, behavior, and experiences can become the living expression of your story turning brand mythology into brand reality. Luxury brands no longer compete on communication. They compete on coherence.
What you’ll learn
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How to translate storytelling into tangible actions, decisions, and gestures that mirror your brand’s essence.
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How culture, leadership, and employee behavior bring the brand narrative to life in every detail.
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How to design experiences that feel like your story so consistent, intuitive, and emotional that clients recognize your brand without seeing your logo.
25/02/2026
DATE
7 PM - KSA
TIME
60 mins
DURATION
English
LANGUAGE
LOCATION
Online
The speaker
Natalia Jaramillo
Luxury CX Consultant | Founder of Humanistic Luxury™ | Speaker & Trainer
Natalia Jaramillo is an international consultant, speaker, and creator of the Humanistic Luxury™ methodology, an approach that places people at the heart of strategy, culture, and experience. With over 15 years working across Europe, the Middle East, and Latin America, she has helped leading and iconic luxury maisons and brands design meaningful experiences that feel authentic, intentional, and emotionally resonant. After working with brands like Jumeirah Hotels, Cartier, Rolex, Emirates Palace Abu Dhabi, Galeries Lafayette and many more, she has refined a proven framework that helps luxury brands evolve from operational complexity to emotional clarity and coherence.
Her Humanistic Luxury™ methodology bridges strategy and experience, redefining what it means to serve, empower and transform in the luxury industry.
Natalia is an International Speaker and has trained over 10,000 people. She is a Certified Customer Experience Professional (CCXP) from the Customer Experience Professionals Association (CXPA), chair of the CXPA Middle East Regional Leadership Council and holds an Executive Master in Luxury Management and Guest Experience from Glion in Switzerland.
What You Should Know Before To Attend
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Luxury brand and hospitality leaders
Retail and client experience directors
Entrepreneurs building premium or luxury concepts
CX and marketing professionals who want to elevate their approach
Any business that wants to learn what luxury does to build true loyalt
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Attending The Luxury Hour | From Storytelling to Storydoing to Storybeing means uncovering how your organization’s culture, behaviors, and experiences can become the living expression of your story transforming brand mythology into brand reality.
In today’s world, luxury brands no longer compete on communication. They compete on coherence.
NEXT TALKS
The Luxury Hour is your monthly rendez-vous with the minds shaping the next chapter of luxury. Step inside the conversation as we unveil stories, ideas and strategies that redefine what excellence means today.
Here, we don’t talk about luxury we decode it.
We explore the invisible architecture behind timeless brands, cultural intelligence and human experiences that resonate beyond trends.
Whether you’re a founder, creative, or leader in transformation, The Luxury Hour offers more than insights. It’s an invitation to think differently, to elevate and to belong to the global dialogue of modern luxury.
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