LANGUAGE
English
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FREQUENCY
1 Session
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MODE OF LEARNING
Live Online
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DURATION
2 Hours
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FACULTY
Dr. Jessica Quillin
Dr. Bryce Quillin
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TUITION FEE
300 $
START DATE
Spring 2026
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This session applies behavioural economics and psychology to luxury-brand storytelling and value perception. Participants learn how signals, scarcity, and identity shape desire—and how to use these insights to design more resonant content and experiences.
Key Themes:
● Why people desire luxury: signals, identity, scarcity
● Psychological drivers of loyalty and affiliation
● Behavioural storytelling techniques
● Emotional priming, framing, and narrative influence
● Case studies from leading luxury brands
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Introduction to behavioural economics in luxury
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Signals, status, and identity in brand communication
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Designing behavioural storytelling moments across the journey
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Designing behavioural storytelling moments across the journey
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Case studies & discussion
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Exercise: mapping behavioural triggers in your brand experience
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A practical language for connecting behavioural insights to content
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Examples of how to design content for desire, not just information
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Tools to identify emotional and behavioural triggers in your customer journey
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Ideas for testing and measuring behavioural storytelling in campaigns