A modern approach to luxury-brand storytelling that goes beyond campaigns to build a coherent narrative system. Participants learn how to define meaning architecture, narrative territories, and consistent brand expression across channels and markets.
Key Themes
● The evolution of luxury storytelling
● Meaning architecture & narrative systems
● Creating and naming narrative territories
● Designing consistent brand expression (tone, semiotics, motifs)
● Case studies from fashion, beauty, hospitality, and automotive
START DATE
Spring 2026
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The evolution of luxury storytelling
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Introduction to meaning architecture
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Why most brands design journeys from assumption, not intention.
The universal stages of a luxury journey and where brands fail
Identifying emotional blind spots
n vs. failure.
Gap Anaysis
Audit through the 4 luxury dimensions.
How to spot incoherence between brand narrative and actual delivery.
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Crafting an experience concept aligned with your brand universe and narrative.
Translating brand values into behaviors, rituals, and emotional signatures.
Designing for anticipation, personalization, and emotional framing.
Identifying risks and opportunities.
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Structuring micro-moments of connection.
Rituals, ceremonies, symbolic gestures, and sensory storytelling.
Creating “signature cues” that become recognizable and iconic.
LANGUAGE
English
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FREQUENCY
1 Session
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MODE OF LEARNING
Live Online
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DURATION
2 Hours
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FACULTY
Dr. Jessica Quillin
Dr. Bryce Quillin
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TUITION FEE
300 $
What you’ll Learn
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A clearer language for assessing and improving your brand story
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A draft map of your brand’s narrative territories
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Practical criteria for what “on-brand” storytelling looks like in luxury
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Ideas for aligning global and local teams around a shared narrative system