LANGUAGE
English
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FREQUENCY
5 Sessions
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MODE OF LEARNING
In Person
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DURATION
5 Days
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FACULTY
Anne Debard
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TUITION FEE
5000 $
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START DATE
Spring 2026
Becoming a professional in the luxury universe, whether in hospitality, gastronomy, private household or in retail requires mastering the rules and codes which contribute to excellence in service when welcoming a VIP international clientele. This all includes knowledge to acquire in etiquette codes, protocol to respect, art of the table to master and feeling at ease when dealing with foreign clients.
There is no first-class professionalism without the knowledge and the right application of those codes, as they are the guarantee of enchanting a (U)HNWI international clientele with seamless, discreet and quality service.
Syllabus
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Introduction to behavioural economics in luxury
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Signals, status, and identity in brand communication
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Diverse ways of greeting guests
Emotions & self-control at the same time
Self-presentation to guests
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Introducing people / guest / team members following protocol rules
General precedence rules
Exceptions in precedence rules
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Verbal language: words, expressions, tone
Nonverbal language: grooming, gestures, attitudes, pose
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Steps, lift
Flags & cars
Colors
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Topics to avoid
Thank the clients
Gifts, Amenities
Taking leave
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Discovering components of the table
Rules of laying the table
Possible table disposals
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The official existing types of service
The adequate service protocol
Specificities
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Different types of official placement
Precedence of guests
Placement of guests
Exceptions
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Difference makes difference
Etiquette errors to be avoided at the table
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What is interculturality about?
The main values which create cultural differences
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Expectations & attitudes of foreign clients in hospitality, gastronomy, retail
Examples of clients from: USA, Japan, China, Russia, Middle East, Europe
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Major complaints of foreigners
Ways of complaining
Solving complaints with diplomacy
Errors to avoid with foreign clients
Questions / Answers / Feedback