YOUR MONTHLY DOSE OF THE SECRETS BEHIND THE LUXURY WORLD
The Luxury Hour
TOPIC
In today’s luxury landscape, satisfaction has become the bare minimum. Clients may leave smiling, but that doesn’t mean they’ll come back. Loyalty in luxury is no longer about reward programs, upgrades, or points. It’s about coherence, connection, and consistency, the invisible architecture that makes a brand trustworthy, desirable, and emotionally magnetic.This session will help you see loyalty not as a result, but as an art form: a design discipline that begins with culture, travels through experience, and culminates in belonging.
40% of satisfied customers never come back. Why satisfaction is no longer enough? Because satisfaction is not loyalty and in luxury, that distinction changes everything.
The Loyalty Illusion
What you’ll learn
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Luxury loyalty begins inside. When your brand culture, people, and promises align, every interaction feels intentional and authentic.
Learn how to design coherence across your teams, spaces, and brand expressions.
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Clients don’t remember everything, they remember harmony.
Discover how to craft consistent emotional and aesthetic codes between your physical and digital touchpoints.
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Data is not personalization, attention is.
Learn how true clienteling transforms transactions into relationships, and why recognition is the new luxury.
12/11/2025
DATE
7 PM - KSA
TIME
60 mins
DURATION
English
LANGUAGE
LOCATION
Online
The Speaker
Natalia Jaramillo
Luxury CX Consultant | Founder of Humanistic Luxury™ | Speaker & Trainer
Natalia Jaramillo is an international consultant, speaker, and creator of the Humanistic Luxury™ methodology, an approach that places people at the heart of strategy, culture, and experience. With over 15 years working across Europe, the Middle East, and Latin America, she has helped leading and iconic luxury maisons and brands design meaningful experiences that feel authentic, intentional, and emotionally resonant. After working with brands like Jumeirah Hotels, Cartier, Rolex, Emirates Palace Abu Dhabi, Galeries Lafayette and many more, she has refined a proven framework that helps luxury brands evolve from operational complexity to emotional clarity and coherence.
Her Humanistic Luxury™ methodology bridges strategy and experience, redefining what it means to serve, empower and transform in the luxury industry.
Natalia is an International Speaker and has trained over 10,000 people. She is a Certified Customer Experience Professional (CCXP) from the Customer Experience Professionals Association (CXPA), chair of the CXPA Middle East Regional Leadership Council and holds an Executive Master in Luxury Management and Guest Experience from Glion in Switzerland.
What you should know before to attend
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Luxury brand and hospitality leaders
Retail and client experience directors
Entrepreneurs building premium or luxury concepts
CX and marketing professionals who want to elevate their approach
Any business that wants to learn what luxury does to build true loyalt
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This session will help you see loyalty not as a result, but as an art form: a design discipline that begins with culture, travels through experience, and culminates in belonging.
NEXT TALKS
The Luxury Hour is your monthly rendez-vous with the minds shaping the next chapter of luxury. Step inside the conversation as we unveil stories, ideas and strategies that redefine what excellence means today.
Here, we don’t talk about luxury we decode it.
We explore the invisible architecture behind timeless brands, cultural intelligence and human experiences that resonate beyond trends.
Whether you’re a founder, creative, or leader in transformation, The Luxury Hour offers more than insights. It’s an invitation to think differently, to elevate and to belong to the global dialogue of modern luxury.
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